Published by HarperCollins Leadership

Nominated for 2019 Porchlight Business Book of the Year

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers

Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.

When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

Winning Her Business - Language editions Book Covers

Winning Her Business is available English, Spanish and Chinese.

Praise for Winning Her Business

"Bridget Brennan provides us with a wonderful guide to navigating the world of women consumers. In Winning Her Business, Brennan gives us valuable insights that can be leveraged from the corner office to the sales floor."

– Indra K. Nooyi, Chairman, PepsiCo

"In an era of unmatched speed, convenience, selection and price, winning her business requires mastering every element of the customer experience, including human interaction. Brennan’s Four Motivators Framework is a smart and scalable roadmap to actionable changes that every business can leverage to succeed with one of the world’s largest growth markets."

– Tom Bartley, Head of Retail, Google

"At a time when great customer experience is the expectation, Bridget Brennan's book is right on target. Brennan’s research and insight offer a practical guide to providing a tailored customer experience for the largest growth market--women! Her logical approach is intuitive and actionable for both men and women alike. This book should be required reading for all leaders in order for their business to succeed in a modern economy."

- Peggy Turner, Vice President of Guest Retention and Satisfaction, Lexus

"Bridget Brennan is opening up our eyes to a compelling reality and to a significant business opportunity. Brennan’s new book is visionary and at the same time pragmatic and practical. It is a must read for anyone interested in enhancing the customer experience and looking for new business opportunities."

- Laurent Freixe, Executive Vice President & CEO Zone Americas, Nestlé S.A.

"Few know more about female customers than Bridget Brennan. In "Winning Her Business" she shows how to transform the customer experience for women by engaging their whole self. If you want to tap into an increasingly powerful customer base, this is the book for you."

- Florian Zettelmeyer, Nancy L. Ertle Professor of Marketing, Chair, Marketing Department, Kellogg School of Management, Northwestern University

"Winning Her Business is a powerful resource for any business leader who aspires to create inclusive customer experiences, stay relevant, and forge authentic bonds with America's new consumer. The book is chock full of highly actionable insights and Brennan’s "The Four Motivators Framework" should be leverageable for any business, regardless of industry, across all dimensions of difference including gender and beyond."

- Sandy Cross, Senior Director, Diversity & Inclusion, PGA of America

“An insightful perspective on how women drive consumption and how they see buying. The book is an easy to read, practical guide for modern sales and customer service leaders and it is relevant to many categories and contexts. 
Considering the female perspective is a global business issue, accelerated in the digital age and relevant across all the world.”

- Fabio Vacirca, Senior Managing Director – Products, Africa, Middle East, Asia-Pacific, Accenture

"If your business is aiming to win with women, then this is the book for you. Bridget Brennan doesn’t just provide powerful ideas on how to connect with women, but also the directive to put insight into action for meaningful impact on your business."

-Inga Stenta, Head of Global Business Growth, Reebok

“Brennan connects with the reader in the precise way she recommends we reach the female customer: with inspiration, confidence and appreciation of your time.”

- Christine Weil Schirmer, Head of Communications, Pinterest

​“Women have been instrumental to the growth of the snowboarding business and lifestyle. Brennan shows us that winning is all about inclusivity. Spend an hour with this book and watch your customer eommunication skills grow.”

- Elysa Walk, Senior Vice Presdient and General Manager, Americas, Burton Snowboards

“Bridget Brennan’s point is clear: focusing on the female consumer will have deep, economic benefit. Her tactics and best practices for knowing and understanding the customer are crucial for anyone seeking to grow their business.”

- Calvin Fields, Director, Thrifty Brand, The Hertz Corporation

Buy the Book Today

Available in English, Spanish and Chinese-language editions.

Winning Her Business is available online, and wherever books are sold.
For bulk orders for your corporate employees, contact us and we can help.

Female Factor Corp. 444 N. Michigan Ave. Suite #1200, Chicago, IL 60611 USA