Skip to content

Making Headlines, Impacting Business

Bridget Brennan has been interviewed and featured in publications and broadcasts all over the world. She is one of the most respected expert voices on the subject of women consumers.

Bridget-Brennan-Press-Bloomberg
Wall-Street-Journal-Logo
the-new-york-times-logo
bloomberg-logo
cnn-logo
washington-post-logo

The Wall Street Journal

Excerpt from “Why She Buys”


See more ›

The New York Times

Childless Women to Marketers: We Buy Things Too


See more ›

The Washington Post

A history of advertisers missing the mark with women


See more ›

Bloomberg

Top 10 things everyone should know about women consumers


See more ›

Financial Times

Is the customer always right? Yes, she is


See more ›

The Atlantic

What Women Want When They Shop


See more ›

Fox News Minneapolis

Winning Her Business


See more ›

Reuters

What Women Want When They Shop


See more ›

CNN Money

Women buy, men don't. So why do companies overlook the psychology of gender?


See more ›

FOX Business

Bridget Brennan on Marketing


See more ›

Ad Age

How to Target the World's 'Alpha Consumers': Women


See more ›

Bloomberg Live

The Female Factor


See more ›

WWD

Women Have the (Spending) Power


See more ›

ELLE

Designer DEALS are calling out to tech-savvy fashionistas


See more ›

India Today

India today Women Summit & Awards


See more ›

LA Times

Getting a Handle on What Drives Women to Buy


See more ›

Chicago Magazine

Three Questions for Bridget Brennan


See more ›

Baltimore Sun

Under Armour's challenge: reaching women


See more ›

Minneapolis Star Tribune

Vikings announce women's advisory board in community outreach effort


See more ›

Retail Dive

DTC brands reap the rewards — and risks — of taking a stand


See more ›

Retail Touchpoints

Exclusive Q&A: What Brands Get Wrong About Marketing To Women


See more ›

Modern Aesthetics

How to Instill Long-Term Practice Loyalty


See more ›

Journal of Consumer Marketing


See more ›

The Business of Fashion

Women Are Key to Growth in the Menswear Market


See more ›

Automotive News

Fay in the fray of Toyota image turnaround


See more ›

Direct Selling News

Women and Direct Selling


See more ›

National Real Estate Investor

Single Women Will Become the Make or Break Demographic


See more ›

Brewbound

Women Represent Big Opportunity for Beer Industry


See more ›

Footwear News

We Should Celebrate International Women’s Day


See more ›

I95 Business

Businesses Would Be Wise to Not Ignore the Most Powerful Economic Power


See more ›

Furniture Today

Bedding Industry Better at Reaching Women


See more ›

The Hardware Connection

Tips for Attracting Female Shoppers


See more ›

Shopper Marketing

Understanding Women


See more ›

In Business Madison

Marketing to women is about excluding stereotypes, not men


See more ›

BizWomen Business Journals

Single women will drive the economy in the next decade, study says


See more ›

Minnesota Vikings

Brennan Brings Unique Expertise to Vikings Women Advisory Board


See more ›

PCMA Convene

How to Elevate the Customer Experience


See more ›

Network of Executive Women Online

Satisfy them when they’re not shopping solo


See more ›

GRIT Daily

Bridget Brennan Launches Book “Winning Her Business”


See more ›

Fierce Feminine Leadership Podcast

Winning Her Business With Bridget Brennan


See more ›

Money For Lunch Podcast

Bridget Brennan - World’s Most Powerful Consumers


See more ›

Marketing to Mums Podcast

Winning Her Business with Bridget Brennan


See more ›

Create Your Own Life Podcast

Why She Buys, Understanding the Female Factor


See more ›

Women in Retail Leadership Podcast

Female Factor’s CEO on How Retailers Can Appeal to Women


See more ›

Leadership Essentials Podcast

Bridget Brennan – Winning Her Business


See more ›

subscribe-icon

Subscribe for Industry Insights & More

Bridget Brennan & Female Factor

Female Factor Corp. 444 N. Michigan Ave. Suite #1200, Chicago, IL 60611 USA