Forbes Contributing Writer

Phew, we made it to 2021. Now what? It can feel daunting to embark on strategic planning for life after COVID-19 while we are still in the midst of the pandemic. This is especially true when it comes to serving the consumer market, where women dominate. You already know that women’s…

Our world is changing by the minute (or so it seems), but amidst all the disruption, one thing remains constant: women’s domination of consumer spending. That fact alone provides a valuable compass for innovating your customer experience during Covid-19, as well as reimagining what it could look like post pandemic. Research shows…

I’ve yet to meet anyone who has ever taken a class on how to conduct brand communications during a pandemic. Maybe this topic will become a fixture in future college courses, but for now, conventional wisdom is out the window and most marketers are navigating without a rule book. I…

With so many things out of our control due to the coronavirus crisis, it can be useful to focus on what’s still within our control, like how we communicate with customers. Here are five tips to help maintain your connection with customers during this anxiety-inducing time: Acknowledge what’s happening in…

There are two parallel forces reshaping the consumer market: technology and women’s rising economic power. No doubt you’re paying close attention to technology (and rightly so), but how much time are you spending on the latter? My guess is not enough. Two of the biggest revolutions of the 20th century—women’s…

Great “IRL” (in real life) customer experiences are still the exception and not the rule, despite the fact that businesses have never had more ways to communicate with customers. Just as we continually upgrade our software to stay current, we must upgrade our customer experiences to stay relevant Elevating the…

Las Vegas – the other city that never sleeps – was the perfect setting for the annual Shoptalk retail conference. More than 8,400 attendees descended on The Venetian last week for an action-packed four days discussing the future of the industry. Across multiple sessions and hundreds of speakers, the message…

I’m still buzzing from the National Retail Federation’s Annual Big Show. Energizing, exhilarating and exhausting (in a good way), it’s the world’s largest retail conference, with nearly 40,000 attendees and 700 exhibitors filling the Javitz Center in New York. It’s a great place to get inspired and take the pulse…

Sitting in the crowd at the seventh annual 3% Conference, I couldn’t help but think that if this conference had existed when I was 22 years old, it might have changed my life – or at least, my career. Back then, I was a fresh college graduate who aspired to…

When you run a legacy business like 120-year-old Goodyear Tire & Rubber Company, you can either wait to be disrupted, or you can disrupt yourself. Goodyear has chosen the latter. This week, the company introduced Roll by Goodyear, a pilot retail concept for tire sales and installation that is almost…