Marketing Your Consumer Brand During COVID-19
I’ve yet to meet anyone who has ever taken a class on how to conduct brand communications during a pandemic. Maybe this topic will become a fixture in future college courses, but for now, conventional wisdom is out the window and most marketers are navigating without a rule book. I would argue that one of most the meaningful things brands can do right now is focus on two qualities: helpfulness and empathy. Here are some excellent examples of companies doing just that: