Deepen insights with women consumers to stay relevant GETTY

Our world is changing by the minute (or so it seems), but amidst all the disruption, one thing remains constant: women’s domination of consumer spending. That fact alone provides a valuable compass for innovating your customer experience during Covid-19, as well as reimagining what it could look like post pandemic. Research shows that women are disproportionately impacted by the pandemic in terms of their roles and responsibilities, and many of the changes they’re driving in the marketplace may stay with us for the long term.  Understanding what’s happening with women is fundamental to staying relevant with consumers.

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