The Women’s Consumer Market: How To Plan For The Unknown In 2021
Phew, we made it to 2021.
Now what?
It can feel daunting to embark on strategic planning for life after COVID-19 while we are still in the midst of the pandemic. This is especially true when it comes to serving the consumer market, where women dominate. You already know that women’s lives have been disproportionately impacted by the pandemic. What is the best way to meet their needs now, and at the same time prepare for a post-pandemic world we cannot see?