outdated stereotypes of female consumers

The list of things that have not changed during the pandemic is very short and includes this: Winning the business of women is a critical task for consumer-focused companies.

Here are five tips to keep in mind when serving women as customers and decision-makers:

  1. Winning the business of women is not about excluding men; it’s about excluding stereotypes and elevating the customer experience.

Read the full article at Forbes.com ›

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