Are you dreaming of traveling this summer, after a year of pandemic living? Me too. But like most things these days, it’s complicated. As the traditional summer-travel season looms before us, health and safety factors have become a critical part of trip planning, including road trips. Throughout the pandemic, businesses along North America’s highways and interstates have had to innovate the customer experiences they deliver, and communicate that they are safe and pleasant places to take a break and fuel up, whether it’s for food, gas or both. Even before the pandemic began, women were a driving force in the health and wellness revolution of consumer goods and retail. They are also often the decision-makers and influencers – or veto votes – in determining where families stop for breaks on road trips. How have roadside businesses prepared for the upcoming travel season, while we are still in the thick of a pandemic?