With so many things out of our control due to the coronavirus crisis, it can be useful to focus on what’s still within our control, like how we communicate with customers. Here are five tips to help maintain your connection with customers during this anxiety-inducing time:
- Acknowledge what’s happening in the world.
- Reframe your team’s mindset from “selling” to “helping.”
- Evaluate your language
- Proactively communicate with your most engaged and loyal customers.
- Show your appreciation