There are two parallel forces reshaping the consumer market: technology and women’s rising economic power. No doubt you’re paying close attention to technology (and rightly so), but how much time are you spending on the latter? My guess is not enough. Two of the biggest revolutions of the 20th century—women’s increased educational attainment and their participation in the paid labor force—have laid the foundation for big changes in marketing, sales and customer engagement in the 21st.

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