Bridget Brennan on

Bridget has been a contributing writer for Forbes on the subject of marketing to women since 2012. Read her latest columns below or see her work on

What Happens When You’re Too Busy To Talk To Your Customers

May 22, 2018

You’re busy. Your calendar is packed. You spend your days in back-to-back meetings. The last time you had lunch outside the office was so long ago, OpenTable didn’t even exist. And email? Let’s not go there. This is the status quo for many of us. And the result is that…

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How to Win in the Female Economy: Think Like an App

December 30, 2017

When I conduct research with people about what they buy and why they buy, I often hear women say that they already have a lot of stuff; what they could really use is more help. This kind of comment is usually followed by an enthusiastic account of all the apps…

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What We’ve Learned from 1,000 Years of Shopping

November 30, 2017

Watching the cobra writhe out of its wicker basket, I knew this was no ordinary shopping expedition. I was standing in the middle of one of the world’s oldest and most famous markets – the Jamaa el Fna Square in Marrakech, Morocco, and I was dizzy with sensory overload. The…

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New to Marketing to Women? Start Here.

October 30, 2017

During the past decade, we’ve seen historically “masculine” brands and businesses — from motorcycles to hardware to beer to trucks, to name just a handful — seek growth by marketing their products and services to women. The list is long and getting longer: Harley-Davidson. Home Depot. Under Armour. Trunk Club.…

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Marketing To Women: Are You Behind The Curve Or Leading The Pack?

September 5, 2017

When it comes to growing your business with the world’s most powerful consumers, are you behind the curve, keeping up or leading the pack? The following six questions are a great way to kick-start your thinking, whether marketing to women is a new effort for your company or you’re building…

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When it Comes to Marketing, Women are the Original Social Network

August 1, 2017

Women participate more on major social networks – including Facebook – than men do, according to a Pew Research study of U.S. online users. Given the fact that historically, women have driven social communication among friends, neighbors, families and communities in the offline world, it’s no surprise that this behavior…

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A Millennial Life Stage ‘Reality Check’ for Marketers

June 30, 2017

“I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can’t pass without an article being written about the complexities of this generation. And yes, you’re reading another one now, though in my defense (I say this with a smile)…

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Mastering the ‘Kitchen Table’ Sale

May 31, 2017

Oh, if kitchen tables could talk. They look so innocent, but of all the sales terrains that can present challenges for sales professionals, few are more laden with potential landmines than calling on a prospect in their home. On the surface, a kitchen table seems like the most cozy and…

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Marketing to Women? Creative Inspiration is Closer Than You Think

April 28, 2017

In fields like marketing and sales, there are those magical days when creative inspiration strikes us, and then there are those other 360 days a year we must go hunting for it. Here are four simple strategies for generating ideas and inspiration for anyone looking to grow their business with…

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The Women’s POV on How to Kill a Sale

March 31, 2017

After more than a decade interviewing women about their sales experiences, I’ve heard the good, the bad and the ugly. And while there is no single, sure-fire way to make a sale, there are certain common factors that can derail one . Because women drive the majority of consumer spending…

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