You’re busy. Your calendar is packed. You spend your days in back-to-back meetings. The last time you had lunch outside the office was so long ago, OpenTable didn’t even exist. And email? Let’s not go there.
This is the status quo for many of us. And the result is that when we sit in meetings to brainstorm new ideas, we often come up short for one very simple reason: we’re too busy to talk to our customers.