A World-Class Speaker

Women are one of the world’s fastest growth markets and meeting their needs as customers is key to succeeding in the modern economy. Just as we upgrade our software to stay current, we must upgrade our customer experiences to stay relevant. What does a compelling experience look like to women? Find out when Bridget takes the stage. Based on years of research and her best-selling book, Winning Her Business, Bridget’s keynote program will inspire you with winning strategies and best practices for increasing sales, brand loyalty and emotional engagement. You’ll learn how women are driving changes in the marketplace that younger generations of both genders not only appreciate but also expect. Bridget’s insights will help you stay ahead of these changing expectations and increase your competitive edge.

Your audience will gain ideas, best practices and “Monday Morning” strategies they can immediately apply to their own business.

Participants Will Learn:

• The scale and scope of women's "multiplier effect" on sales
• The most important trends driving women's buying patterns
• How to move from transactional to holistic engagement
• An introduction to Female Factor’s exclusive The Four Motivators® Framework
• Why providing an inclusive experience for women enhances the customer experience for men, too

Women are the engine of the consumer economy, driving 70-80% of all consumer spending. How well are you marketing to this crucial demographic? Bridget Brennan helps you crack the code.

In a thought-provoking presentation based on her acclaimed book, Why She Buys, which was called “essential reading” by The Wall Street Journal, Bridget educates audiences on how to see the world through the lens of women consumers. Her stories bring to life the cultural and societal backdrop to women’s buying decisions, and give audiences the keys to evaluating marketing, branding, sales and product design through a new lens. Bridget’s powerful mix of enduring principles and current trends combine to give you a roadmap to navigating the female-dominated economy. This program is also available for business-to-business audiences.

Participants Will Learn:

• The most important trends driving women’s buying patterns
• Myths and truths about why women buy, and the key to appealing to women in ways that please male customers, too
• An introduction to Female Factor's exclusive The Four Motivators® Famework for emotional engagement
• Best practices from the world's leading brands and businesses
• "Watch outs" to avoid at all costs

Bridget Brennan, the world's leading expert on women consumers, reveals the common behaviors that alienate women in marketing and sales, and simple ways to course-correct and kick-start growth in your business. Women are the world's most coveted consumers because they drive 70-80% of purchasing decisions and buy for everyone in their lives. This makes for powerful math when building your customer base, but only if you do it right.

Avoid the classic mistakes and learn how to be best-in-class. Bridget will cover the big trends driving spending, best practices on how to sell to women and Monday morning strategies to implement immediately. Winning becomes a lot easier when you are the business that women choose, instead of your competitors. If you’re a business is looking to take sales skills to the next level, this is the presentation for you.

Participants Will Learn:

• Women's perspectives on the sales process, and what this means to your communications style
• How to create an inspiring service environment
• Four key motivators that drive women's purchasing decisions
• "Watch outs" to avoid at all costs
• "Monday Morning" strategies that can be implemented immediately

Learn how to raise your game, increase sales and set yourself apart from the competition by developing the skill set that earns the business of the most important retail demographic: women. Elevating the customer experience is opportunity number one, and it can be your most powerful competitive advantage. The question is: how do women define a great retail experience?

In this highly practical and thought-provoking presentation, Bridget Brennan educates teams with insights on a consumer market that has very different expectations than they did even three years ago. Participants will be inspired by Brennan’s strategies for engaging customers’ hearts and minds.

Participants Will Learn:

• How to leverage the brick-and-mortar "home court advantage"
• Four powerful ways to tap into the human side of selling
• Key strategies for moving from transactional to holistic engagement
• How women approach the buying process
• "Monday Morning" strategies that can be implemented immediately

Myth-busting, thought provoking and packed with practical ideas, Bridget Brennan provides insights on the generation of women who are now in their prime parenting and purchasing years: Millennials. We often learn about Millennials as a collective group, but what are the distinctions among Millennial women once they reach the parenting life stage? Attendees will learn the cultural dynamics that have shaped Millennial women and modern parenting styles, and the subsequent impact on their purchasing behaviors, marketing responses and sales effectiveness.

Participants Will Learn:

• How the mass documentation of Millennials' lives impacts brand choice
• What Millennials' parenting styles mean to brand aspirations and purchasing
• Why inspiration is a crucial component for this age group
• How expectations for the sales experience are changing
• Best practice examples from leading-edge brands and businesses

As society changes, so does the practice of marketing to women. Strategies that were viewed as contemporary only a few years ago may be viewed as patronizing today. How well is your marketing keeping up? Give your team a competitive edge with Bridget Brennan’s insights, education and context for the major trends driving women consumers. She distills the deeper meanings behind these trends, and helps your team apply this knowledge to increase the effectiveness of your marketing efforts. From broad demographic changes to gender culture and the global patterns in the way women make purchasing decisions, Bridget offers techniques for breaking through the clutter and staying relevant with the world's most powerful consumers.

Participants Will Learn:

• A roadmap of the biggest trends driving women’s buying patterns and the implications of each
• What gender culture means to marketers
• Techniques for staying relevant with women over the long term
• Best & Worst practices / case studies from across industries
• Key similarities and differences among women of different generations

Women are the engine of the global consumer economuy, driving 70-80% of consumer spending with their buying power and influence. In a lively presentation based on her acclaimed books, “Why She Buys” and “Winning Her Business,” Bridget Brennan describes how women’s influence is re-shaping business as we know it, from global marketing campaigns to product design and customer experiences. An ideal keynote program for women’s leadership conferences, this presentation leaves audiences feeling inspired, empowered and ready to flex their economic muscle to change the world.

Participants Will Learn:

• The stunning global impact of women’s labor force participation
• How women’s educational attainment is reshaping consumer markets
• The dramatic changes in marketing to women over the past few decades (be prepared to laugh and cry)
• Changes driving female culture
• Women across the generations