Making Headlines, Impacting Business

Bridget Brennan has been interviewed and featured in publications and broadcasts all over the world. She is one of the most respected expert voices on the subject of women consumers.

Bridget Brennan onstage at the Bloomberg Global Responsible Investing Forum, discussing The Female Factor

Bridget Brennan onstage at the Bloomberg Global Responsible Investing Forum, discussing The Female Factor

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Real Leaders

40 Top Women Keynote Speakers For 2020


August 3, 2020

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The Wall Street Journal

Excerpt from “Why She Buys”


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The New York Times

Childless Women to Marketers: We Buy Things Too


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The Washington Post

A history of advertisers missing the mark with women


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Bloomberg

Top 10 things everyone should know about women consumers


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Financial Times

Is the customer always right? Yes, she is


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The Atlantic

What Women Want When They Shop


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Fox News Minneapolis

Winning Her Business


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CNN Money

Women buy, men don't. So why do companies overlook the psychology of gender?


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FOX Business

Bridget Brennan on Marketing


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Ad Age

How to Target the World's 'Alpha Consumers': Women


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Bloomberg Live

The Female Factor


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WWD

Women Have the (Spending) Power


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ELLE

Designer DEALS are calling out to tech-savvy fashionistas


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India Today

India today Women Summit & Awards


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LA Times

Getting a Handle on What Drives Women to Buy


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Chicago Magazine

Three Questions for Bridget Brennan


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Baltimore Sun

Under Armour's challenge: reaching women


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Minneapolis Star Tribune

Vikings announce women's advisory board in community outreach effort


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Retail Dive

DTC brands reap the rewards — and risks — of taking a stand


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Retail Touchpoints

Exclusive Q&A: What Brands Get Wrong About Marketing To Women


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Modern Aesthetics

How to Instill Long-Term Practice Loyalty


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Journal of Consumer Marketing


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The Business of Fashion

Women Are Key to Growth in the Menswear Market


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Automotive News

Fay in the fray of Toyota image turnaround


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Direct Selling News

Women and Direct Selling


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National Real Estate Investor

Single Women Will Become the Make or Break Demographic


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Brewbound

Women Represent Big Opportunity for Beer Industry


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Footwear News

We Should Celebrate International Women’s Day


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I95 Business

Businesses Would Be Wise to Not Ignore the Most Powerful Economic Power


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Furniture Today

Bedding Industry Better at Reaching Women


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The Hardware Connection

Tips for Attracting Female Shoppers


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Shopper Marketing

Understanding Women


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In Business Madison

Marketing to women is about excluding stereotypes, not men


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BizWomen Business Journals

Single women will drive the economy in the next decade, study says


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Minnesota Vikings

Brennan Brings Unique Expertise to Vikings Women Advisory Board


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PCMA Convene

How to Elevate the Customer Experience


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Patio & Hearth Products Report

Winning Her Business - Guest Editorial


July 2021

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GRIT Daily

Bridget Brennan Launches Book “Winning Her Business”


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Fierce Feminine Leadership Podcast

Winning Her Business With Bridget Brennan


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Money For Lunch Podcast

Bridget Brennan - World’s Most Powerful Consumers


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Marketing to Mums Podcast

Winning Her Business with Bridget Brennan


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Create Your Own Life Podcast

Why She Buys, Understanding the Female Factor


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Women in Retail Leadership Podcast

Female Factor’s CEO on How Retailers Can Appeal to Women


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Leadership Essentials Podcast

Bridget Brennan – Winning Her Business


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