Top 10 Things Everyone Should Know About Women Consumers

One of the world’s greatest emerging markets is closer than you think. Women are the world’s most powerful consumers, and their impact on the economy is growing every year. The global incomes of women are predicted to reach a staggering $18 trillion by 2018, according to global professional services firm EY.

Since I run a firm that helps businesses develop marketing and sales strategies for women consumers, I am constantly asked about the “secret” to why women buy and why they don’t. While there are no secrets and no silver bullets, here are 10 things to keep in mind when marketing and selling to women:

If the consumer economy had a sex, it would be female. Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. Influence means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase.

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