Archive for October 2014

I can’t help but chuckle when I hear people complain about Millennials. I’m sure you hear the same things I do: “They’re addicted to technology.” “They’re always texting.” “They’re constantly on social media.” Are you thinking what I’m thinking? We’re all Millennials now. Whether or not you fall into the Millennial age group born between…

“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing and selling to women, the subject comes up in most of the conferences I attend. And while there are many strategies in play, I often see retailers overlooking their most…