How To Be Culturally Relevant To The Women’s Consumer Market

Culture plays an enormous role in consumer behavior, but it can be hard to “see” culture when we’re living in the midst of it. Women’s educational achievements and workforce participation are reshaping the culture – and by extension, your business – in big ways and small ways. Read about the three ways to avoid stereotypes and stay culturally relevant with women consumers in my latest Forbes article.

Read the full article on Forbes.com ›