Forbes Contributing Writer
Bridget Brennan on Forbes.com
Bridget has been a contributing writer for Forbes on the subject of marketing to women since 2012. Read her latest columns below or see her work on Forbes.com
Raise your hand if you know a married couple in which the wife makes more money than her husband.How fast did your hand fly up?And if I asked if you to name a single (unmarried) woman who is earning a good income, would your hand fly up just as fast?I…
Read MoreEvery time I find a sticky packet of sugar at the bottom of my purse, I think of Nora Ephron. I once saw the divine Ms. Ephron dump out the contents of her purse (on purpose) at a conference in New York City, and the mish mash of random objects…
Read MoreWhen the young sales associate walked me out to the sidewalk to bow and thank me for coming into the store, I knew I wasn’t in Chicago anymore. After all, I hadn’t even bought anything. I just got back from my first visit to Japan to observe the country’s retail…
Read MoreI had just chosen my nail color when it happened. Please take a seat, said the manicurist, as she motioned to the small chair. It was rush hour at the salon, around 5:30 on a Thursday. As is my custom, I gave a head nod and brief eye contact to…
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