Bridget Brennan on Forbes.com

Bridget has been a contributing writer for Forbes on the subject of marketing to women since 2012. Read her latest columns below or see her work on Forbes.com

The Retailer Winning the Battle for Millennial Women

November 16, 2012

I have a girl crush on a fashion website called ModCloth. And I’m not the only one. ModCloth is an e-commerce business selling apparel, accessories and décor, and in a word, it’s adorable. But don’t let that fool you – the site may look as cozy as a kitten, but…

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How to Sell to 'Breadwinner' Women

September 20, 2012

Raise your hand if you know a married couple in which the wife makes more money than her husband. How fast did your hand fly up? And if I asked if you to name a single (unmarried) woman who is earning a good income, would your hand fly up just…

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What Marketers Can Learn From Nora Ephron

June 27, 2012

Every time I find a sticky packet of sugar at the bottom of my purse, I think of Nora Ephron. I once saw the divine Ms. Ephron dump out the contents of her purse (on purpose) at a conference in New York City, and the mish mash of random objects…

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'Can I Help You?' Three Ways The Japanese Do Customer Service Better

April 23, 2012

When the young sales associate walked me out to the sidewalk to bow and thank me for coming into the store, I knew I wasn’t in Chicago anymore. After all, I hadn’t even bought anything. I just got back from my first visit to Japan to observe the country’s retail…

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Why Kids And Parents Now Aspire To The Same Brands

March 12, 2012

I had just chosen my nail color when it happened. Please take a seat, said the manicurist, as she motioned to the small chair. It was rush hour at the salon, around 5:30 on a Thursday. As is my custom, I gave a head nod and brief eye contact to…

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