Bridget Brennan on

Bridget has been a contributing writer for Forbes on the subject of marketing to women since 2012. Read her latest columns below or see her work on

We're All Millennials Now

October 16, 2014

I can’t help but chuckle when I hear people complain about Millennials. I’m sure you hear the same things I do:“They’re addicted to technology.”“They’re always texting.”“They’re constantly on social media.”Are you thinking what I’m thinking?We’re all Millennials now.Whether or not you fall into the Millennial age group born between 1980-2000,…

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How Brick and Mortar Retail Can Play To Its Strengths

October 3, 2014

“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing and selling to women, the subject comes up in most of the conferences I attend. And while there are many strategies in play, I often…

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Three Essential Stats for Marketing to Women

September 17, 2014

Quick, when was the last time you visited the website for the U.S. Census Bureau? How about the U.S. Bureau of Labor Statistics site? Bonus points if you’ve stamped your passport (euphemistically speaking) over at the United Nations website recently. These and other government, civic and not-for-profit organizations provide an…

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Three Strategies for Marketing to Millennial Women

November 12, 2013

While the rest of us have been busy aging, it turns out Millennials have, too. Take a look at that young mother pushing her stroller into Starbucks. I know you’ve seen her. Chances are she’s a Millennial, a member of the generation born between 1980 and 2000. (Exact definitions vary,…

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NFL Raises Its Game With Women Consumers

September 4, 2013

Are you ready for some football? Ladies, I’m talking to you. Or to put it more accurately – the NFL is talking to you. This week, the NFL and Vogue magazine (yes, you read that right) held a music-pumping, high fashion, celebrity-filled event demonstrating that the NFL women’s apparel line…

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What Spanx Teaches Us About Innovation

April 15, 2013

I had a deep thought while packing a pair of Spanx into my suitcase the other day, as I prepared to speak at a conference on the topic of women consumers. For the three people reading this article who don’t know about Spanx, it’s the enthusiastically named “shapewear” product line…

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The Real Reason Women Shop More Than Men

March 6, 2013

When I tell people that my job is studying women’s shopping patterns, you can’t imagine the jokes I hear. Most of them revolve around the stereotype that women have an insatiable appetite for shoes, handbags and sparkly things. Oh, if only it were so simple, I say. And then I…

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PGA Looks to Women to Grow Golf

February 7, 2013

If you’re a woman reading this article, chances are you don’t play golf. The PGA would like to change that. The Professional Golfers’ Association (PGA) of America has launched an industry-wide initiative to bring more women into the game, and has appointed an executive to help make it happen. Her…

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Marketing to the Female Fan

December 27, 2012

Do college bowl games make you think of women’s fashion? Me neither. Until now. Turns out we weren’t thinking big enough. Just when I thought that fashion had infiltrated every possible nook and cranny of life, from car interiors to cell phones, I discovered a slice of the apparel universe…

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The Retailer Winning the Battle for Millennial Women

November 16, 2012

I have a girl crush on a fashion website called ModCloth. And I’m not the only one. ModCloth is an e-commerce business selling apparel, accessories and décor, and in a word, it’s adorable. But don’t let that fool you – the site may look as cozy as a kitten, but…

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