Bridget Brennan on

Bridget has been a contributing writer for Forbes on the subject of marketing to women since 2012. Read her latest columns below or see her work on

PGA Looks to Women to Grow Golf

February 7, 2013

If you’re a woman reading this article, chances are you don’t play golf. The PGA would like to change that.The Professional Golfers’ Association (PGA) of America has launched an industry-wide initiative to bring more women into the game, and has appointed an executive to help make it happen. Her name…

Read More

Marketing to the Female Fan

December 27, 2012

Do college bowl games make you think of women’s fashion? Me neither. Until now. Turns out we weren’t thinking big enough. Just when I thought that fashion had infiltrated every possible nook and cranny of life, from car interiors to cell phones, I discovered a slice of the apparel universe…

Read More

The Retailer Winning the Battle for Millennial Women

November 16, 2012

I have a girl crush on a fashion website called ModCloth. And I’m not the only one. ModCloth is an e-commerce business selling apparel, accessories and décor, and in a word, it’s adorable. But don’t let that fool you – the site may look as cozy as a kitten, but…

Read More

How to Sell to 'Breadwinner' Women

September 20, 2012

Raise your hand if you know a married couple in which the wife makes more money than her husband. How fast did your hand fly up? And if I asked if you to name a single (unmarried) woman who is earning a good income, would your hand fly up just…

Read More

What Marketers Can Learn From Nora Ephron

June 27, 2012

Every time I find a sticky packet of sugar at the bottom of my purse, I think of Nora Ephron. I once saw the divine Ms. Ephron dump out the contents of her purse (on purpose) at a conference in New York City, and the mish mash of random objects…

Read More

'Can I Help You?' Three Ways The Japanese Do Customer Service Better

April 23, 2012

When the young sales associate walked me out to the sidewalk to bow and thank me for coming into the store, I knew I wasn’t in Chicago anymore. After all, I hadn’t even bought anything. I just got back from my first visit to Japan to observe the country’s retail…

Read More

Why Kids And Parents Now Aspire To The Same Brands

March 12, 2012

I had just chosen my nail color when it happened. Please take a seat, said the manicurist, as she motioned to the small chair. It was rush hour at the salon, around 5:30 on a Thursday. As is my custom, I gave a head nod and brief eye contact to…

Read More

Female Factor Corp. 444 N. Michigan Ave. Suite #1200, Chicago, IL 60611 USA