Skip to content

Archive for January 2015

Principles of Delivering A Great Sales Experience to Women Buyers

No matter how much research a woman has conducted online, or how many times she’s seen an ad, the critical purchasing moment often comes down to that “last three feet of the sale.” This is when she’s standing on the sales floor, talking directly to a salesperson, hands on hips, deciding whether to buy. At…

Read More

Top 10 Things Everyone Should Know About Women Consumers

One of the world’s greatest emerging markets is closer than you think. Women are the world’s most powerful consumers, and their impact on the economy is growing every year. The global incomes of women are predicted to reach a staggering $18 trillion by 2018, according to global professional services firm EY. Since I run a…

Read More