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Archive for December 2014

Marketing to Women: Trends to Watch

2014 was a watershed year in marketing to women. We witnessed female-empowerment advertising campaigns from brands like Pantene (Not Sorry),Under Armour (I Will What I Want) and Always(Like a Girl); we saw a sweeping effort to update women’s images in stock photography with the Lean In Getty Images Collection; and we witnessed a GoldieBlox Super…

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The Retailer Redefining Personal Service in Ecommerce

Did your personal stylist select the outfit you’re wearing today? Me neither. Mainly because I don’t have one. That might change, however, thanks to a retailer that’s opened up a market – personal fashion styling — once exclusively associated with socialites and celebrities. (How many women have opened a tabloid magazine and thought, If I…

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