Today we’re looking at a global shift I call the “mother of all trends:” there are more women in the paid labor force than at any other time in history. If you’re in retail, this is the trend that drives just about everything else, and something you should be monitoring closely. Why? Every time a woman takes a job outside the home, her spending patterns are altered. Not only does she increase her personal and household income, she may travel a different direction on the roadways, wear different clothes, eat different foods, shop at retailers further from home (as well as online), involve other people in caring for her children if she’s a mother, and have a different relationship with money. And that’s just for starters.
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