Forbes
How to Sell to 'Breadwinner' Women
Raise your hand if you know a married couple in which the wife makes more money than her husband. How fast did your hand fly up? And if I asked if you to name a single (unmarried) woman who is earning a good income, would your hand fly up just as fast? I bet it…
Read MoreWhat Marketers Can Learn From Nora Ephron
Every time I find a sticky packet of sugar at the bottom of my purse, I think of Nora Ephron. I once saw the divine Ms. Ephron dump out the contents of her purse (on purpose) at a conference in New York City, and the mish mash of random objects that fell out caused the…
Read More'Can I Help You?' Three Ways The Japanese Do Customer Service Better
When the young sales associate walked me out to the sidewalk to bow and thank me for coming into the store, I knew I wasn’t in Chicago anymore. After all, I hadn’t even bought anything. I just got back from my first visit to Japan to observe the country’s retail environment. I had envisioned a…
Read MoreWhy Kids And Parents Now Aspire To The Same Brands
I had just chosen my nail color when it happened. Please take a seat, said the manicurist, as she motioned to the small chair. It was rush hour at the salon, around 5:30 on a Thursday. As is my custom, I gave a head nod and brief eye contact to the client seated next to…
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