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Marketing to Women? Creative Inspiration is Closer Than You Think

In fields like marketing and sales, there are those magical days when creative inspiration strikes us, and then there are those other 360 days a year we must go hunting for it. Here are four simple strategies for generating ideas and inspiration for anyone looking to grow their business with women consumers:

  1. Get out of the office and go analog
    Early in my career, my favorite boss told me that he hated seeing me at my desk. He said, “Nothing exciting ever happens at a desk. Go out into the world and discover something and bring it back.” I’ve been going on field trips ever since. Here are a few thought starters for crafting your own expeditions…

Read the full article on Forbes.com ›

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