Forbes

I can’t help but chuckle when I hear people complain about Millennials. I’m sure you hear the same things I do: “They’re addicted to technology.” “They’re always texting.” “They’re constantly on social media.” Are you thinking what I’m thinking? We’re all Millennials now. Whether or not you fall into the Millennial age group born between…

“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing and selling to women, the subject comes up in most of the conferences I attend. And while there are many strategies in play, I often see retailers overlooking their most…

Quick, when was the last time you visited the website for the U.S. Census Bureau? How about the U.S. Bureau of Labor Statistics site? Bonus points if you’ve stamped your passport (euphemistically speaking) over at the United Nations website recently. These and other government, civic and not-for-profit organizations provide an important and often overlooked source…

While the rest of us have been busy aging, it turns out Millennials have, too. Take a look at that young mother pushing her stroller into Starbucks. I know you’ve seen her. Chances are she’s a Millennial, a member of the generation born between 1980 and 2000. (Exact definitions vary, but the term Millennial typically…

Are you ready for some football? Ladies, I’m talking to you. Or to put it more accurately – the NFL is talking to you. This week, the NFL and Vogue magazine (yes, you read that right) held a music-pumping, high fashion, celebrity-filled event demonstrating that the NFL women’s apparel line is all grown up and…

I had a deep thought while packing a pair of Spanx into my suitcase the other day, as I prepared to speak at a conference on the topic of women consumers. For the three people reading this article who don’t know about Spanx, it’s the enthusiastically named “shapewear” product line that’s reinvented the category your…

When I tell people that my job is studying women’s shopping patterns, you can’t imagine the jokes I hear. Most of them revolve around the stereotype that women have an insatiable appetite for shoes, handbags and sparkly things. Oh, if only it were so simple, I say. And then I bring down the hammer and…

If you’re a woman reading this article, chances are you don’t play golf. The PGA would like to change that. The Professional Golfers’ Association (PGA) of America has launched an industry-wide initiative to bring more women into the game, and has appointed an executive to help make it happen. Her name is Sandy Cross, and…

Do college bowl games make you think of women’s fashion? Me neither. Until now. Turns out we weren’t thinking big enough. Just when I thought that fashion had infiltrated every possible nook and cranny of life, from car interiors to cell phones, I discovered a slice of the apparel universe that had been standing on…

I have a girl crush on a fashion website called ModCloth. And I’m not the only one. ModCloth is an e-commerce business selling apparel, accessories and décor, and in a word, it’s adorable. But don’t let that fool you – the site may look as cozy as a kitten, but it’s a lion in disguise.…