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One of the world’s greatest emerging markets is closer than you think. Women are the world’s most powerful consumers, and their impact on the economy is growing every year. The global incomes of women are predicted to reach a staggering $18 trillion by 2018, according to global professional services firm EY. Since I run a…

2014 was a watershed year in marketing to women. We witnessed female-empowerment advertising campaigns from brands like Pantene (Not Sorry),Under Armour (I Will What I Want) and Always(Like a Girl); we saw a sweeping effort to update women’s images in stock photography with the Lean In Getty Images Collection; and we witnessed a GoldieBlox Super…

Did your personal stylist select the outfit you’re wearing today? Me neither. Mainly because I don’t have one. That might change, however, thanks to a retailer that’s opened up a market – personal fashion styling — once exclusively associated with socialites and celebrities. (How many women have opened a tabloid magazine and thought, If I…

“Is it good for me or bad for me?” That’s the kind of question that used to be reserved for buying products in categories like food and pharmaceuticals. Not anymore. Wellness has gone mainstream. It’s emerged as a key component of consumer decision-making, whether we’re talking about a can of paint, a bottle of shampoo…

I can’t help but chuckle when I hear people complain about Millennials. I’m sure you hear the same things I do: “They’re addicted to technology.” “They’re always texting.” “They’re constantly on social media.” Are you thinking what I’m thinking? We’re all Millennials now. Whether or not you fall into the Millennial age group born between…

“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing and selling to women, the subject comes up in most of the conferences I attend. And while there are many strategies in play, I often see retailers overlooking their most…

Quick, when was the last time you visited the website for the U.S. Census Bureau? How about the U.S. Bureau of Labor Statistics site? Bonus points if you’ve stamped your passport (euphemistically speaking) over at the United Nations website recently. These and other government, civic and not-for-profit organizations provide an important and often overlooked source…

While the rest of us have been busy aging, it turns out Millennials have, too. Take a look at that young mother pushing her stroller into Starbucks. I know you’ve seen her. Chances are she’s a Millennial, a member of the generation born between 1980 and 2000. (Exact definitions vary, but the term Millennial typically…

Are you ready for some football? Ladies, I’m talking to you. Or to put it more accurately – the NFL is talking to you. This week, the NFL and Vogue magazine (yes, you read that right) held a music-pumping, high fashion, celebrity-filled event demonstrating that the NFL women’s apparel line is all grown up and…

I had a deep thought while packing a pair of Spanx into my suitcase the other day, as I prepared to speak at a conference on the topic of women consumers. For the three people reading this article who don’t know about Spanx, it’s the enthusiastically named “shapewear” product line that’s reinvented the category your…