I’m still buzzing from the National Retail Federation’s Annual Big Show. Energizing, exhilarating and exhausting (in a good way), it’s the world’s largest retail conference, with nearly 40,000 attendees and 700 exhibitors filling the Javitz Center in New York. It’s a great place to get inspired and take the pulse of modern retail. Here are…

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When you run a legacy business like 120-year-old Goodyear Tire & Rubber Company, you can either wait to be disrupted, or you can disrupt yourself. Goodyear has chosen the latter. This week, the company introduced Roll by Goodyear, a pilot retail concept for tire sales and installation that is almost unrecognizable as a tire store.…

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You’re busy. Your calendar is packed. You spend your days in back-to-back meetings. The last time you had lunch outside the office was so long ago, OpenTable didn’t even exist. And email? Let’s not go there. This is the status quo for many of us. And the result is that when we sit in meetings…

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When I conduct research with people about what they buy and why they buy, I often hear women say that they already have a lot of stuff; what they could really use is more help. This kind of comment is usually followed by an enthusiastic account of all the apps they rely on to get…

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Watching the cobra writhe out of its wicker basket, I knew this was no ordinary shopping expedition. I was standing in the middle of one of the world’s oldest and most famous markets – the Jamaa el Fna Square in Marrakech, Morocco, and I was dizzy with sensory overload. The snake charmer’s flute was accompanied…

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During the past decade, we’ve seen historically “masculine” brands and businesses — from motorcycles to hardware to beer to trucks, to name just a handful — seek growth by marketing their products and services to women. The list is long and getting longer: Harley-Davidson. Home Depot. Under Armour. Trunk Club. The Boy Scouts. And that’s…

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When it comes to growing your business with the world’s most powerful consumers, are you behind the curve, keeping up or leading the pack? The following six questions are a great way to kick-start your thinking, whether marketing to women is a new effort for your company or you’re building on a strong base. Do…

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Women participate more on major social networks – including Facebook – than men do, according to a Pew Research study of U.S. online users. Given the fact that historically, women have driven social communication among friends, neighbors, families and communities in the offline world, it’s no surprise that this behavior has transitioned online. Take a…

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“I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can’t pass without an article being written about the complexities of this generation. And yes, you’re reading another one now, though in my defense (I say this with a smile) this article addresses an aspect…

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